Developing players on and off the pitch
DNA Academy exists to give young footballers in Stoke-on-Trent the environment, coaching and belief they need to reach their potential.
Built in Stoke-on-Trent
Founded in 2020, DNA Academy set out to raise the standard of youth football coaching across the city.
[PLACEHOLDER: founder & academy story]
Add the full story here: who founded DNA Academy, why it was created, and how it has grown since 2020. A short, genuine origin story builds real trust with parents.
Raise the standard. Raise the player.
Serious, structured coaching delivered with care, so every young player leaves better than they arrived.
How we coach
A clear, repeatable approach that works for the first-timer and the future first-teamer alike.
Technical Foundation
Ball mastery, first touch and technique drilled in every session: the building blocks of a complete player.
Game Understanding
Decision-making, movement and awareness developed through realistic, challenging practice.
Confidence & Character
A positive environment that builds resilience, discipline and belief that lasts beyond football.
Led by people who love the game
Our coaching team brings the standards, planning and passion that set DNA Academy apart.
[PLACEHOLDER: coaching team]
Add each coach’s name, role, qualifications (e.g. FA Level 1/2, UEFA badges), DBS status and a short line on their background. Parents look for this, and real credentials build trust.
Come and see the difference
Book a 1-to-1 session or enquire about a grassroots squad. We’d love to welcome your child to DNA Academy.